Cohesion through Colour
A touch of Purple
“My perfect cousin delivered outstanding results for our project. The team understood the brand vision and executed it flawlessly, capturing high-quality images that perfectly represented products and services.
Their professionalism, attention to detail, and ability to meet tight deadlines made the entire process smooth and efficient. Highly recommend for any need of top-tier commercial photography!”
Henry Zhang
Managing Director, Ever Culture
Brief
Create a series of on brand imagery for Lenovo products in a variety of medical settings.
Solution
Colour unifies this set of imagery in a subtle yet strong way. This is the result of pre-planning and control at point of capture using lighting and styling. In post production (Photoshop) we fine tune the colours to get a precise alignment with the brand palette, unifying the visual content.
Here’s a small selection of the delivered images.
Outcome
This 2x day shoot delivered 46 unique on brand final assets and a very happy client, giving them a bespoke set of imagery to utilise in a variety of ways across all media.
Usage
The images were composed for versatility, designed to be used online and in print, see below for examples.
Learn More
For a deeper dive into building brand libraries, have a look at “On Time, on brand, right on” here
