We didn’t have strict storyboards or narratives, but we understood the look and feel had to be 100% the ‘Jaguar World’, this was about creating a feeling of luxury and a sense of intrigue, whilst hinting at the beauty of Jaguar.

We also needed to create a lot of content in a short time.

When a brief is so free, there’s a risk of misinterpretation and completely missing the intent. Thorough research in pre-production combined with a strong understanding of the brand and creative direction of Gabriel and Freya contributed to minimising any risk in production and thus optimising the amount of usable images and footage for post-production.