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Verticalness.
Video, Social Media Advertising, Film, Tiktok, Vertical Film Adrian Weinbrecht Video, Social Media Advertising, Film, Tiktok, Vertical Film Adrian Weinbrecht

Verticalness.

Verticalness.

Clients are asking for vertical video, this makes sense as over 80% of the global population has a smart phone.

BUT, vertical isn’t just a 90degree rotation of horizontal, it represents a change in the sub-text of brand messaging, vertical is an intimate way to communicate, it’s a human format, people are vertical in shape, our faces are vertical, it feels personal. It’s like speaking to 1x person.

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