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Verticalness.
Verticalness.
Clients are asking for vertical video, this makes sense as over 80% of the global population has a smart phone.
BUT, vertical isn’t just a 90degree rotation of horizontal, it represents a change in the sub-text of brand messaging, vertical is an intimate way to communicate, it’s a human format, people are vertical in shape, our faces are vertical, it feels personal. It’s like speaking to 1x person.