Two strings to one bow.
How to deliver video and stills for multi channel PR.
“The efficiency of having a production unit that can not only shoot video exceptionally well, but also high-end still photography at superb quality, was a huge benefit when working on the Laura Mvula shoot.”
Dan Smith
Creative Director, DeVries Global
A dark cold December day meant we had to bring our own sunshine to the location. This warmth was created with a mix of lighting and careful team selection, a happy set is a productive set.
Shooting stills and video together with the same crew and lighting saves time and money, it’s also comforting for the talent as there’s fewer people on set.
Another benefit of this combined approach is consistency across all media, reinforcing a brands identity. The results speak for themselves the content was picked up extensively for PR across the globe.
Lit for success.
We love to be efficient, so we lit the set for stills and video using constant light.
We also needed to be lightweight with such a small crew, everything plugged into the domestic circuit, no need for a generator truck here. Ah, the joys of modern LED lighting.
