What’s your passion?
How to intrigue an audience, re-enforce a brand and continue building a following.
“the video landing really well with our audience – a lotta love for it! Thanks for all the hard work, came out really well.”
Emily Bendell
CEO, Bluebella
‘Love Your Passion’ is another example of Bluebella finding a unique and empowering viewpoint. Created exclusively with user generated content from across the globe and the commissioning of an authentic piece of spoken word poetry and music composition.
User generated content (aka UGC), opens a potential treasure trove to something truly authentic, however this also presents a number of challenges as not all UGC is created equal.
To overcome many of these challenges, we start by creating an online community for the contributors, therefore providing a platform which is informative, supportive and fun ! The camaraderie created in these spaces has quite literally bought us to tears, in a good way….
Words.
Vanessa Kisuule was selected and commissioned to write a piece of poetry as her response to the UGC content.
Vanessa Kisuule © Jon Aitken
We were blown away with what Vanessa created, and felt her words are what loving your passion is ‘really’ all about.
Some assume it’s for a man
or for the gram, but really
its no grander than ‘Just Because’.
Because the colour’s so good
against my skin, because
I’m a self made mega babe,
because it’s Tuesday,
and I’m fuelled by art, by music,
the weightless sky that double
dares me to leap.
There’s nowhere but here
and no one but me.
Too many moments wasted
waiting for an excuse,
The errant text from a not
quite ex asking if I’m up.
I am up and out and meeting the world.
I move, I fold, I spin, I laugh
so hard I snort. I am what I
love to do, the passions that
call my name, I aim for joy
and never miss.
Vanessa Kisuule
Make it Easy.
Over the years, we’ve developed simple processes to ensure submitted content is always on point. We are only too happy to share our approach with you too.
Last year at the height of the Global Pandemic we also created another unique film using over 100 amateurs (real people) from almost every continent, We choreographed every aspect of the world's biggest online lingerie show showcasing the the brand's Spring/Summer 2020 collection.
"What an amazing concept and cool project to be connecting so many parts of the world when most of us aren’t even allowed to leave the house! 💕"
Whitney
Model
